I am fortunate to have been invited to host a roundtable discussion at the second session of the four-part seminar Changing Channels: Making the Switch to New Media Marketing. The event will be held Wednesday at Silverthorn Country Club beginning at 7:45 a.m.
The discussion I will facilitate is about a subject near and dear to my heart: The fundamentals of writing a blog for your business website. I spent most of my weekend putting the finishing touches on materials I will hand out to participants, and I am looking forward to their reaction to some of the mind-blowing statistics about how a well-written blog can increase traffic to your website.
The sponsors of this series, St. Leo University, the Hernando County Office of Business Development and the Rotary Club of Spring Hill Central, are providing a much-needed and very affordable service to small business owners on the Nature Coast. I was impressed with the presenters during the first session in February, and if I can find some time on Wednesday to get away from my blogging table, I plan to drop in on some of the other presentations to learn even more.
My understanding is that it is not too late to register for Wednesday's seminar, or for the remaining two events in April and May. Check here for more information about the programs and how to register.
I hope to see you there.

