As I was preparing a presentation for the Kiwanis Club of the Brooksville Ridge, I came across a mind-blowing statistic that I want to share with all subscribers to Webb on the Web.
HubSpot, which is one of the most reliable authorities on the subject of online marketing, recently surveyed 2,300 of its customers about their websites. The survey revealed that the websites with blogs had 55% more traffic than those that did not have blogs.
And if that statistic doesn't make your jaw drop completely, try this one: Businesses websites with a blog see their monthly leads rise by 126% more than those that don't have a blog.
Think about that first stat for a minute: It means 55% more people are looking at your brand and reading about your services and products. 55% more people have an opportunity to write, call or make a purchase. 55% more people may read what you have to say.
The findings of this survey confirm the advice Jeff Webb Communications has been giving its clients: If you are not investing in a well-written, relevant and search-engine-optimized blog, you are missing opportunities to tell your story and improve your bottom line.