Small businesses wonder how to obtain press coverage. Large businesses wonder how to broaden their visibility and protect their reputations. And businesses of all sizes are wondering how to accomplish their public relations goals during times when limited resources and the very definition of “media’’ change almost every day.
At Jeff Webb Communications, a team of professionals is responding to these uncertain times by offering solid, practical advice that will help your company:
* Capture the attention of overwhelmed, demanding editors and writers by identifying interesting and timely story angles.
* Prepare you and your employees how to respond to media inquiries, routinely or in a crisis.
* Show you how to present a successful media campaign and earn important follow-up coverage.
* React to the “instant media’’ conversations that can promote or damage your firm’s reputation.
Those who may benefit from media relations training include businesses of all sizes and most specialties; non-profit organizations whose volunteers should be eager and opportunistic ambassadors for their respective causes; and spokespersons for any private or public agency who need fresh perspective about how to maneuver the evolving media.
We offer training at your facility, and our sessions can be tailored to groups or individuals. Instructional sessions are half-days or full-days, usually divided into lively 45-minute segments, and followed by valuable question-and-answer periods that speak directly to your needs.
Media relations training will enhance your company’s visibility and instill poise in your employees who deal with media. Most of all, it will give your organization the down-to-earth tools you need to present a credible, conscientious and confident image in the media.